Visibility for Economists on the Social Web:
Guidelines for Twitter

How can a communication channel that allows only 140 characters per message be of any interest to economists who are accustomed to publishing their scholarly findings in journal articles running from 3,000 to 8,000 words? Is there any sense in using this form of short messages for communication in economics? Can researchers turn the use of this communication channel to good account for their own research?

The Guidelines

These guidelines for economists active on Twitter resulted from the research project Visibility for Researchers on the Social Web. They contain background information about the academic use of this short messaging service and practical tips and instructions to give researchers a quick and easy start or to optimise their previous strategy.


Downloadempty Contribute


Project aim and research questions

The project aimed to support scientists in the use of Social Media for their work. The project sought answers to the following research questions:

  • How do economists achieve visibility on the Social Web?
  • What does visibility/presence/influence in a social network mean?
  • What are appropriate metrics?

In order to answer these questions, economists already active on the Social Web were interviewed about their use of Twitter. Based on these interviews, the first version of the guidelines offered recommendations to researchers on how to improve their visibility on the Social Web. The document was submitted to a test group, accompanied by interviews and a test phase for the implementation of the guidelines. The findings from the test phase led to the present version of the Twitter guidelines. It is available in German and English language and can be amended collaboratively in a wiki.

Project partners


Dr Anna Maria Hoefler (ZBW)